Palace Product Descriptions

• 98%
• EVERY GOOD DESCRIPTION
• PALACE HAVE EVER DONE
• IN ONE ROWDY HARDBACK
• 2% SOME RUBBISH ONES ALSO

Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard''s online product descriptions. Since their debut in 2013, Palace''s unconventional descriptors - which often have little or nothing to do with the product being described ¿ have earned a cult following, with readers hooked on every line.

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

• TRENDSETTER
• DON''T THINK SO MATE
• YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
• WITH YOUR EYES CLOSED
• COVERED IN GLUE

Collected here f