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Dethroning the King

The Hostile Takeover of Anheuser-Busch, an American Icon

Pocket
Engelsk
Dethroning the King
Dethroning the King
  • Forfatter: Julie MacIntosh
  • Format: Pocket
  • Antall sider: 416
  • Språk: Engelsk
  • Forlag/Utgiver: SD Books
  • EAN: 9781118157022
  • Utgivelsesår: 2011
  • Bidragsyter: MacIntosh, Julie
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How the King of Beers collapsed without a fight and what it means for America''s place in the post-Recession world

How did InBev, a Belgian company controlled by Brazilians, take over one of America''s most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing¿and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company''s fall mirrors America''s dwindling financial and political dominance as a nation