Dethroning the King
The Hostile Takeover of Anheuser-Busch, an American Icon
- Format: Pocket
- Antall sider: 416
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9781118157022
- Utgivelsesår: 2011
- Bidragsyter: MacIntosh, Julie
How did InBev, a Belgian company controlled by Brazilians, take over one of America''s most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing¿and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company''s fall mirrors America''s dwindling financial and political dominance as a nation