Social Marketing - International Student Edition
Behavior Change for Social Good
- Format: Pocket
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9781544371863
- Utgivelsesår: 2019
- Bidragsyter: Lee, Nancy R.; Kotler, Philip
919,-
Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.