The lean startup
how today's entrepreneurs use continuous innovation to create radically successful businesses
- Format: Pocket
- Antall sider: 336
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Nivå: Voksen
- EAN: 9781524762407
- Kom i salg: 5. sep. 2018
- Utgivelsesår: 2017
- Bidragsyter: Ries, Eric (for)
- Utgave nr.: 1
- Emnekategori: Innovasjon i næringslivet
199,-
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.